Simple and Free SEO Tools to Instantly Improve Your Marketing

I’ve collected a big sampling of the best free SEO tools on the market—tools with various uses covering several common needs. These tools are fast, free, and easy to use.

Check out our list of the best free SEO tools that can boost your organic rankings on Google & Bing and can lead to immediate gains in your marketing today.

1. Google PageSpeed Insights

Check the speed and usability of your site on multiple devices

It tells you exactly how fast it takes to load the site according to different metrics and also suggests areas for improvement.

2. Google Analytics

Complete web stats and search insights

While it’s not purely for SEO, it’s still a helpful tool to track if you’re getting traffic from organic search.

3. Google Ads Keyword Planner

Know what people search for

Google Keyword Planner will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.

4. Google Trends

See the relative search popularity of topics

Google Trends shows the popular search terms over time, which is useful for uncovering seasonal variations in search popularity. Compare multiple terms to see their relative popularity over time.

5. Ahrefs’ SEO toolbar

Check the broken links, redirect chains, nofollow links, and on-page elements for any webpage

6. Yoast SEO

Optimize your blog posts for search engines

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